Profile of a Lead Designer - Audrone Kelpsaite
What is your job role at Blam?
"I oversee the production schedule, manage incoming jobs, and make sure every design project stays on track."
Audrone is the Lead Designer and Production Manager at Blam Digital. Each week, she manages the production schedule and incoming projects. She allocates work across the Blam Digital design team.
Audrone makes sure that every web design project has consistency, quality, and a strong creative identity. With Audrone at the helm, you know that you are guaranteed uniform quality.
How did you discover Blam Digital, and what inspired you to join the team?
"I was looking for a creative job where I could focus on design without needing to code."
Before joining Blam, Audrone worked in a gift shop in Birmingham. While that job included some creative tasks like window displays, she wanted to do something more aligned with her background in fashion design.
Although she studied fashion, she ultimately realised it wasn’t the path for her. Discovering Blam, Audrone was quickly drawn to the design-focused nature of the work.
Loving the idea of working visually without coding, Blam offered the support and training to help her grow successfully within the web design industry.
What does a typical day look like for you at Blam Digital?
"The first thing I do is check the calendar and go through Blam Connected to manage priorities."
Her day begins early. Audrone starts by checking the calendar. Here she manages all active projects using a colour-coded system. This helps her stay organised and on track.
Next, she reviews tasks in Blam Connected to identify any urgent matters. Blam Connected is the main platform we use to keep Partners in touch with the Blam Digital team.
It helps projects stay on track and often ahead of schedule. It also connects directly to our payment systems. Blam Connected plays a key role in keeping everything running smoothly at Blam.
Once priorities are clear, she begins working on the scheduled job.
Audrone also assigns new tasks to the team based on their strengths and project style. It is a bespoke process for each client.
Every Blam Digital designer brings their own unique approach.
What are your hobbies and interests outside of Blam Digital?
"I do realistic watercolour paintings of flowers. It helps me relax and unwind."
Audrone is passionate about watercolour painting, especially botanical and floral subjects. Her recent focus has been on realistic floral art.
With the internet awash with AI-generated images, Audrone values the human process of creating something by hand. It is a slow but deeply satisfying practice.
Audrone also enjoys hiking with her greyhound, Aira, around the parks and hills near Kidderminster.
Do you have any weekly habits or systems that help you stay productive?
"I like to colour-code everything in my Google Calendar so I can manage and move tasks easily."
Audrone uses her colour-coded Google Calendar to stay task-focused. It keeps her on top of projects and gives her the flexibility to reschedule when needed.
Audrone prefers to focus on one major project per day instead of juggling lots of small tasks.
On Sundays, Audrone loves to paint. She can switch off from work and start the new week feeling recharged.
What do you love most about your role at Blam Digital?
"Helping make digital spaces more beautiful one website at a time is something I care about.”
Audrone loves being able to create and design every day. She values the freedom and flexibility to manage her own workload and support the wider team.
Finally, she values the Blam Digital culture. The team is close-knit, and every person is recognised as an individual, not just a task-doer. That level of connection is rare and meaningful.
What advice would you give to someone thinking of becoming a Blam partner?
"Be prepared to put in the work; nothing valuable comes easily."
Audrone advises new partners to be ready to put in the work. Nothing valuable comes easily. Follow the process and commit to your projects. The rewards are worth it.
Blam is not a shortcut, she points out. It is a platform for people who are willing to grow and contribute.
Audrone also encourages open communication within the production team. While there are clear standards and systems, the team stays flexible and open to new ideas.
Collaboration makes everything better.