“I'm the Sales and Marketing Director at Blam Digital. I started off in Partner sales and was lucky enough to learn the tricks of the trade working closely with Grant.”

Alex wears many hats at Blam Digital, but he is the Sales and Marketing Director at the core. His journey with the company started during the early days of the pandemic, around the time of the second lockdown. Initially joining in a Partner sales executive role, Alex quickly proved his value. Working closely with CEO Grant Stain, he learned the business from the ground up.

Over time, Alex has taken on broader responsibilities, moving from sales into marketing leadership and then Partner success.  His main focus is on growing and supporting Blam’s growing network of Partners.

What inspired you in your teenage and university years to get into business?

When Alex was a child, he fondly remembered watching The Apprentice. He didn’t embrace its ruthless portrayal of business but he was captivated by how each week brought a new project and fresh ideas. That spark stayed with him.



As Blam Digital Sales Director, Alex sometimes felt he had to be amazing at everything. However, he soon realised, “You don’t have to be the master of everything, you just need to get the best out of everyone on your team.” Both Dragons’ Den and The Apprentice played a part in igniting his early calling to become a businessman.

As a teenager, he ran his own tuck shop out of a 40 litre rucksack, much to the annoyance of his teachers. Always a bit of an outsider and contrarian, he was obsessed with improving things and thinking outside the box. He found clever ways to cut costs, openly counted his cash in front of teachers and even rattled the kitchen staff, who feared he might take all their business.

At university, Alex joined Fox’s Lair, a Dragons’ Den style initiative. His team secured second place in a competition to run their own enterprise. They pitched to investors for a few million pounds to buy 1,000 hectares of land in Argentina, where they planned to cultivate switchgrass, then an up and coming bioethanol feedstock.

He went on to complete a Master’s in Project Management, opting for an in company project instead of a traditional dissertation. Alex was placed at Go Inspire alongside his former Blam colleague Jave to launch a new business unit for data driven marketing. Working with major clients such as Tesco, they consolidated customer spending data and ran sophisticated algorithms to identify the most loyal, high value customers and devise strategies to boost their spending. They also developed plans to convert occasional buyers into repeat customers. The project ran for a full year.

It was during this placement that Alex made his first cold calls. He earned a first-class grade and the top mark for his project, confirming that he had the skills to excel as a project manager.

Shortly afterwards, he joined Blam and put all his newly honed abilities into practice. One day, Alex plans to run his own business, an ambition that Grant has pledged to support.

How did you first discover Blam Digital, and what made you want to join the team?

Alex's introduction to Blam Digital was no accident. It came through a trusted contact called Jave, Blam’s Head of SEO lead at the time.

"Jave introduced me to Blam, and my skill set in go-to-market innovation and working with small businesses was a good fit. It just clicked."

Before Blam, Alex had worked in large corporate settings and spent time navigating the unpredictable waters of the pandemic. That experience left him craving something more personal, agile, and growth-focused, exactly what Blam offered. Joining the team felt like his natural next step.

Can you walk us through a typical day in your life at Blam Digital?

Alex believes that how you start your day matters.

"I'm a big fan of a strong morning routine. I start the day off around 7:00 AM, and head to the gym to get an awful workout done which  doesn't feel very good at the time but after the fact does set you up nicely for the day.”

After getting his blood pumping, Alex jumps into work. By 10:00 AM, he's in a daily sales meeting with the team. The rest of his day is a blend of coaching Blam Partners, helping them convert prospects, fine-tuning production briefs, and offering real-time support.

Because Blam Partners operate across the globe, Alex doesn't stick to a rigid 9-to-5. Mornings are usually reserved for Australia and South Africa; evenings often involve partners in the UK and North America. 

Alex always reflects on his day before clocking off.

“What I do rather at the end of the day is like a plenary of the day, so what have I completed. I will write what I'd like to get done for the day at the start of the day and any tasks and then at the end of the day, what did I get done.”

What are your hobbies and interests outside of your role at Blam Digital?

When Alex stops work, he doesn't exactly slow down. Football, gaming, and Dungeons & Dragons keep him happy and busy. 

"I'm a massive Liverpool football fan; indoctrinated from an early age by my dad."

He’s an avid video gamer, especially excited by the recent Oblivion remaster. Fortnightly D&D sessions keep his strategic mind sharp. Most evenings include long walks with his wife Jess and their dog. Plus, the occasional conversation about her work as a local politician.

Tell me about your weekly habits as a Blam Digital team member.

Alex is a great believer in lifelong learning to keep up-to-date about the latest developments in digital marketing…

“I make sure that I'm always training on something….because the digital marketing world is ever evolving. There's always something new going on with AI or Google. Google's changed more times in 18 months than it has done in 18 years. Our job is to educate clients on that so we can give them the best marketing consultancy.”

Every week, Alex carves out time for learning. Whether it’s brushing up on new marketing trends or tackling the latest AI updates. He also steps in to help across the business when needed. It’s all part of keeping the Blam machine running smoothly.

What are three things you love most about your Blam Digital Role?

1. Global Conversations
   “I get to have conversations with people from all around the world, amazingly in pretty much real time, which you take for granted.”
   Alex thrives on real-time interaction with people from all corners of the globe. The variety in his work keeps boredom at bay. Nothing beats the satisfaction of seeing a struggling business turn into a success story with guidance and support. 
   
   
2. Variety
   The second thing Alex loves is the variety of his work, which keeps things fresh and challenging.
   “My job is so broad. I work on different projects every day. It probably helps my kind of impulsive side of my nature because I do not like being stuck doing the same things.”
   Managing multiple projects is an opportunity to grow, says Alex. Leading the marketing rebrand at Blam, from the new website to the discovery pack, was one of many projects that make the role rewarding.
   
   
3. Impact
   Thirdly, Alex finds great satisfaction in working with small and medium-sized businesses. Helping them strengthen their marketing and grow sustainably is a major motivator for Alex:
   “I really enjoy the fact that I can help clients direct, but also help Partners and see their business flourish from tiny little acorns to grand old oak trees.”
   

What advice would you give to someone thinking of becoming a Blam Digital Partner?

1. Transformation
   Alex stresses that Blam isn't for everyone. Success demands learning digital marketing, mastering the sales process, and connecting to your deeper entrepreneurial "why."
   For Alex, it is not just about running a business. It is about committing to personal transformation: “What you are actually paying for is a transformation from where you are right now.”
   
   
2. Success and Factors
   Success at Blam demands more than following a proven sales approach. It requires learning the Blam process and following its structured approach with a strong entrepreneurial purpose. The desire to change must outweigh the comfort of staying where you are, says Alex.
   
   
3. Support and Resources
   Alex explained that Blam provides tools to help people make informed decisions. Prospective Partners can access free training on YouTube, explore the Discovery Pack, study the DigitalMarketer courses, and join discovery calls with a partner coach, and meet the team in the flesh at a monthly Discovery Day at Blam HQ.
   “We are aiming to give you entrepreneurial coaching as part of your discovery so that if you do decide to do something else, or decide maybe it’s not for you, at least you are going into that with open eyes.”
   Alex recommends exploring some of the free resources before deciding if Blam is for you. He reminds people that success is a partnership; the team will offer full support, but commitment must come from within: “At the end of the day, it takes two to tango. You are not going to get customers waiting for you on a silver platter without having to do any work.”

Alex believes that Blam has the system, training, and guidance to build a successful business. But you have to be coachable, entrepreneurial and ready to take action. 

Thanks Alex for taking the time to talk about your Blam Digital role! 

Book a Discovery Call Today to Start Your Journey As A Blam Digital Entrepreneur.