From Struggling Sales to Predictable Monthly Income
Why Blam Digital is Built on MRR
In this article, we explain exactly what MRR is and how Blam Digital CEO Grant Stain adopted this sustainable business model.
Also, why MRR is more stable and scalable than project work. Plus, we look at how Blam helps Partners to grow with confidence, even in uncertain times, using MRR.
MRR and How it all Began for Grant
Back in 2001, Grant launched his first digital marketing agency with no real blueprint. Like many first-time founders, he believed that if he built it, customers would come. They didn’t. So he knocked on doors, learned how to sell, and hustled for every contract.
“I didn’t have a clue what I was doing. I winged it from the start.”
What Is Monthly Recurring Revenue
Monthly Recurring Revenue is consistent, predictable income from ongoing client relationships. It is the financial backbone of any serious digital business.
If you are tired of chasing one-off deals or scrambling at the start of each month, MRR is your upgrade.
This steady stream of monthly income lets you plan ahead, improve cash flow, and build a scalable client retention model that grows over time.
“MRR is the holy grail to a business.” - Grant Stain, CEO of Blam Digital
Why Recurring Revenue Is Better Than One-Off Projects
Traditional agencies rely on single contracts, which ultimately dry up. That cycle of pitching, landing sales, and delivering takes time and energy. The MRR model is totally different.
With MRR, you gain:
- Reliable revenue streams
- A foundation for growth
- Less stress, more strategy
You are not starting from scratch each month as you are growing something sustainable.
“Waking up on the first of the month to know that you've got to start all over again can be soul-destroying. Especially when you've already had a taste of Monthly Recurring Revenue.”
From Burnout to Breakthrough: Grant’s Journey
When the 2008 financial crisis hit, Grant saw his own agency’s income grind to a halt. The model he had trusted, based on large upfront fees and small retainers, was no longer enough. It was a tough lesson to learn.
“All of my customers had a small retainer. It was by no means enough to rely on or cover overheads. When the recession hit, they stopped spending, and my business contracted fast.”
What followed was painful. Grant had to make unwanted redundancies and go through revenue collapse. It was a period of deep uncertainty. But this experience was formative. It forced him to rethink his approach.
“I had to make some of my best friends redundant. It was horrendous. One of the hardest things I’ve ever had to do.”
That experience became the catalyst for a complete overhaul of his business model. In 2009, he shifted to MRR and never looked back.
“I changed my business model to a monthly recurring revenue model. I reduced the upfront fee and focused on building higher recurring income.”
The Benefits of MRR: Stickier Clients, Stronger Cash Flow
MRR made it easier to attract clients and hold on to them. Lower upfront costs reduced friction and opened doors. Higher monthly retainers created stable income and long-term value.
“Customers were much more willing to come on board. And within no time, the MRR made up for the lower setup fees.”
Clients also became more loyal and less likely to cut services in future downturns. With more customers on lower-cost retainers, the risk was spread wider.
“Even if a few dropped off during a recession, it didn’t hurt anywhere near as much. The volume protects you.”
Is Feast or Famine Your Business Model?
The bottom line is that without MRR, business is unpredictable. One good month can be followed by a drought in revenue terms.
Volatility like that leads to stress, burnout and bad decisions.
Blam Digital Partners avoid this ordeal by managing multiple small clients on recurring plans. You spread your risk and build monthly cash flow. This is not about luck. It is the Blam Digital formula and structure.
“We always encourage Partners to get to the MRR that covers their overheads. That means their salary is already paid, regardless of whether they make more sales or not.”
How MRR Increases Your Company’s Valuation
If you are thinking long term, MRR is essential. It signals to investors and buyers that your business is:
- Sustainable
- Systematised
- Future ready
Agencies with recurring revenue models are more resilient and easier to scale or sell.
“If your business has got a healthy MRR, it’s going to be worth loads more than if it relies on you or your sales team to make new sales every month.”
“You can have multiples that get really, really high when people value your business if you've got sticky customers with MRR.”
How Blam Digital Helps Partners Build MRR at Scale
Blam’s recurring revenue model is not some abstract theory. It is business model that really works. Partners are equipped with:
- A proven product clients want
- Built-in systems and automations
- Ongoing training and support
- Templates, onboarding flows, and client success tools
This means you do not just sell once. You build a portfolio of retained clients paying monthly.
“We go lower upfront fee, larger retainer. It means we can keep the quality of service, get better results, and it's a win-win for everybody.”
Final Thoughts: This Is How You Build a Real Business
Monthly Recurring Revenue gives you peace of mind. It puts you in control. With the right tools, support, and strategy, you can stop chasing cash and start building momentum.
Blam Digital’s model of MRR gives a massive advantage over competitors:
- Predictable income.
- Scalable systems.
- A business you can trust to grow month after month, year after year.
“MRR. Love it. Let's have more of it.” -
Grant Stain. CEO Blam Digital
Book a Discovery Call Today to Start Your Journey As A Blam Digital Entrepreneur.
MRR FAQs
What is MRR in a digital agency?
MRR, or Monthly Recurring Revenue, is the total predictable income a digital agency earns each month from clients on ongoing service plans.
Why is MRR better than project-based revenue?
Recurring revenue provides stable cash flow, reduces pressure, and allows better forecasting. Project-based income is harder to predict and scale.
How does MRR affect business growth?
MRR allows agencies to plan resources, hire with confidence, and scale operations. It also improves financial forecasting and business planning.
Does MRR improve company valuation?
Yes. Investors and acquirers favour businesses with recurring revenue. MRR shows strong client loyalty, operational consistency, and financial predictability.
How can Blam help me build MRR?
Blam Digital provides partners with ready-made websites, training, lead generation tools, and systems that allow you to generate monthly income from multiple clients quickly.