Jai’s background is in teaching and curriculum design. He began teaching English in 1999 and taught a plethora of subjects, including Business English, IELTS preparation, IGCSE, foundation courses, and business enterprise. In 2012, he launched a curriculum design business and began freelance work for charities, international colleges and organisations.

He became curious about copywriting after taking a course on Udemy with a traditionally trained copywriter named Len Smith. This sparked a wider interest that led him to discover Blam. He was quickly drawn to the team and ethos.



"What really appealed to me about Blam: there were two initial things. It was lifelong learning... and a positive mindset. Those were two things really dear to my heart."

How did you first discover Blam Digital, and what made you want to join the team?

Jai found Blam in 2018, after a long career in education and curriculum design. He enrolled in Blam’s full suite of digital marketing courses and set himself a challenge to complete them all.

“I signed up with Blam’s full suite of courses in autumn 2018. I’d written for charities helping women who’d been subject to domestic violence… and also hospices. Then I started the courses and I did the first one… but then my father got really ill.”

Jai returned to the UK and spent six months in hospital with his father. After he passed away, there were only two months left to finish the courses.

“So what should have been a period of grieving… I just went full systems. Working during the day and then just at night, drinking lots of coffee and studying all the courses. It carried me through.”

Soon after completing all eleven courses, he was invited to join the Blam team. That momentum became a turning point. Within a month of completing the training, he was offered a role at Blam by CEO Grant Stain.

“It was literally… I think it was about a month later, you said to me would you like to come work for us. And that was an easy decision.”

What does a typical day look like for you?

Jai’s days begin early, often with the sunrise in warmer months. He starts with coffee, water and meditation, followed by push-ups, sit-ups etc to get his energy flowing.

“Before I start work I always do meditation. If I don’t, I don’t feel prepared for the day.”

His work schedule is structured around energy levels.

“I work best in the morning… and I know my worst time for focus is four till six. So I usually put light tasks there like reading or research. The writing and the really focused tasks I do the other times either side of that.”

“During the day, I’ll put my personal phone out of the way. I’m not getting disrupted now by friends messaging me. That is probably the biggest change.”

What are your hobbies and interests outside of your role at Blam Digital?

“I love reading. Fantasy, especially historical fantasy — Vikings and Anglo-Saxons. You can’t beat a Viking novel.”

He also plays Dungeons & Dragons online, having first started in 1980. Jai follows football religiously. He has had season tickets for Beşiktaş for 3 years and has supported Aston Villa since 1980.

Jai lives between Türkiye and the UK. On weekends, he enjoys solo walks, books, and coffee, and values quality time and personal space in his marriage.

"We’ve got a very healthy relationship. We have a lot of me time... That, for me, is the key to rejuvenating on the weekend."

Creatively speaking, Jai also writes songs as a lyricist and vocalist. To date, he has 33 commercially released songs with his 2 bands NEXUS XIII and Cordless Bungee (now called Melody Bullet). He is also a prolific poet with a 300 page poetry book ready to publish. For 20 years from 1993 to 2014, he was active as Bard of Malvern in his hometown performing and reciting poetry on Malvern May Day each year. The title has stuck even to this day. 

Aside from that, Jai also loves to play with and feed street cats. Istanbul is the city of cats. 

“The small things in life like this give me joy. My wife and I strive to keep an eye on the street cats, ensure they are fed, and call the council vets if they need treatment. Turks generally love animals. ”

What are your weekly habits as a Blam team member?

Jai believes in maintaining a positive mindset and being efficient. He uses time management tools like task prioritisation, a dual-phone system, and other strategies. For 30 years, he has avidly read widely and studied personal development. 

He emphasises the importance of praising others at work, 

"I try to compliment other people. Not all the time because otherwise it doesn’t seem sincere. But I love being part of a team and being positive about others."

Jai keeps things simple and steady in business. He sets five core priorities for each day using a priority matrix. He’s attended time management workshops and mindset training with Blam and other providers.

“I’ve been to workshops with David Rahman and a lady called Victoria in Worcester. I’m trying to push the bar with time management.”

Jai tailors his work segments based on what works best for him.

"I’ve tried Pomodoro, but for me I need to go longer than 30 minutes... I need to work in 90-minute slots."

What are three things you love most about your Blam Digital Role?

Jai points to three areas: the global experience, the creative research, and the Blam culture.

Firstly, Jai thrives on the diversity of the Blam Digital network. Having worked in multi-cultural, international teaching environments for over 2 decades, he values connecting with Partners across the globe.

"It’s got to be the interaction with such a diverse range of people all around the world in 10 countries. It really engages me. I’ve always been in a working environment with many different cultures… and I really thrive on that.”

Secondly, Jai also enjoys deep research. Each new project means diving into a new sector. It can be anything from accountancy to baby shower products. He views reading as the essential precursor to truly getting a deep understanding of a niche and target market.

“I absolutely love writing and research. That moment when I start to research is just amazing… wherever the sector. It’s never the same. Every week is different.”

Thirdly, he appreciates the culture and mindset at Blam and lifelong learning. After experiencing political environments in the past, he finds the supportive, light-hearted and no-blame ethos at Blam a refreshing change.

“I had a great time in further education, but at times it was very political. You don’t get that with Blam. I love the mindset… we support each other. We all work hard. We have a laugh. And I love the numbers thing on a Friday.”

What advice would you give to someone thinking of becoming a Blam Digital Partner?

Jai encourages anyone thinking about joining Blam to take their time and explore the information fully.

“Really go deep with all the information… and truly ask yourself, is this something that I could do? Can I visualise myself doing this? It’s definitely not a get-rich-quick scheme. It’s going to require hard work… and you do have to follow the process. Eventually, it snowballs and the sales start rolling in.”

“Have I got the tenacity, the work ethic and the mindset to make this work? If you do… then go for it. If you think you haven’t, then be honest with yourself.”

Over the years, he’s seen plenty of Blam partners find real success and build thriving businesses and great lifestyles.

“I’ve seen partners the last five years who are absolutely loving it. They’re building really profitable, sustainable businesses… and they’re living the dream.”

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