The Blam Digital Content Lite Solution 

Every Blam Digital partner and client will eventually ask the same question:

“Why don’t I just use an AI tool like ChatGPT to write my website and blog content?”

The simple answer:

You can, BUT…

Your copywriting may end up ranking in the lower regions of search. Let’s find out why.

AI tools are everywhere, and they promise fast results. On the surface, it sounds reasonable for a small business to create copy in the fastest and cheapest way possible. 

But here are the facts: AI is just a tool. 

Without strategy, experience, and a skilled human hand, the copy is rarely good enough to represent a business online.



More importantly, you need to understand and implement Google EEAT guidelines.

Google’s EEAT guidelines set the standard for how content is judged online. They help search engines decide whether a page is reliable, useful, and worth showing to users. 

For content creators, understanding and applying EEAT is essential to building trust and earning visibility.

EEAT refers to:

Experience: Content should show real-world involvement. First-hand stories, insights, examples, and case studies prove authenticity. Something DIY AI copy cannot replicate without human input.

Expertise: Knowledge must be backed by depth and accuracy. Blam copywriters weave in credible references and industry knowledge, while DIY AI often produces generic, surface-level text.

Authoritativeness: Recognition as a trusted voice matters. Content Lite positions businesses as reliable leaders in their field, something AI alone cannot achieve.



Trustworthiness: Clear sourcing, honest claims, and professional standards build confidence. Blam copywriters ensure accuracy and transparency, while AI often produces errors or outdated facts.

Google doesn’t want content written for algorithms. It wants writing that sparks curiosity and keeps readers on the page. Content that is bland, unoriginal, or lacking expertise gets marked down as low quality. If you churn out what we call “AI slop,” it won’t rank well.



AI can create text in seconds, but the cracks show quickly:



• Generic and repetitive: No unique voice or connection with readers.
• Poor SEO structure: Missing or misused headings, clumsy keyword placement, weak flow.
  No brand nuance: AI alone may not capture what makes a business credible or persuasive.
• Human Quality Lacking: Lack of human insight and storytelling.

The result can be content that fills space but fails to rank or convert.

Content Lite is AI-guided and finished by a professional copywriter who applies Google’s EEAT framework effectively.

• Better AI prompts: Skilled writers guide AI to produce strong drafts
• Polished copy: Brand voice matched, sentences smoothed, structure corrected
• EEAT built in: Every page demonstrates Experience, Expertise, Authoritativeness, and Trustworthiness
• Conversion focus: Copy is crafted to persuade, not just describe

When partners offer Content Lite, they enjoy:

• Fast turnaround, usually within 72 hours
• Professional finish, SEO-ready and proofed
• Client retention, quality content keeps clients happy
• Less stress, no writing or fixing bad drafts
• Profit margins: resell at significant mark-up



DIY AI may look cheaper, but it often leads to lost rankings, wasted time, and frustrated clients.

The difference between DIY AI copy and Content Lite is like the difference between a rough sketch and a finished painting. The sketch might be quick, but it’s not something you’d display with pride. The painting is complete, professional, and ready to impress.



With Content Lite, clients receive carefully written web copy that reflects their unique brand voice and persuades visitors to act. It’s not just words on a page. It’s copy that sells.

AI is a powerful tool, but it cannot replace professional copywriting expertise. Content Lite gives you the best of both worlds: the speed of AI and the deep understanding of Google’s EEAT guidelines that only skilled copywriters can bring.



Don’t put your client’s website at the bottom of search engines with AI slop. 

ABOUT THE AUTHOR

Jamieson Lee Hill is the Content Manager for Blam Digital, having joined the franchise in January 2020. He is trained in all areas of Digital Marketing and has two Master’s level Diplomas in Business Management (DMS) and English Language Teaching (DELTA). He specialises in content/copywriting and content strategy. 

Hill also has 26 years of experience as a teacher, lecturer, teacher trainer, curriculum designer and educational manager. In his free time, he explores the wonders of Istanbul and Turkiye, where he lives part of the year by the sea with his wife and 2 cats.