How we develop winning Partners at Blam

Growth mindset underpins the Blam Digital approach to Partner training and development. In this article, we explore what a growth mindset is, why it is important for Blam Digital Partners and how it can help you become the best version of yourself. Let’s find out more…

“Growth mindset, simply stated, is a learner's belief that their intelligence can expand and develop. In contrast, a fixed mindset is a learner's belief that their intelligence is a fixed, immutable trait.”

Source: Stanford University, Teaching Commons, 2025

Stanford Professor of Psychology, Carol Dweck, invented the concept of a growth mindset in her book ‘Mindset: The New Psychology of Success’ in 2006. Her research shows that people who believe they can develop their skills achieve more than those who see ability as fixed. Brain-imaging studies confirm this; effort and learning literally rewire neural pathways.

Blam’s Entrepreneurial Foundations training that every Partner takes embodies the ethos of growth mindset and habit-formation research. It ensures the principles are applied in real practice to develop an entrepreneurial mindset.

People with a fixed mindset focus on proving they are smart; those with a growth mindset focus on improving. At Blam, we teach Partners to turn every challenge and failure into feedback and every setback into progress. Business resilience and adaptive learning are at the heart of our process.



“The application of the morning routine is the most powerful tool that I have seen used to help people’s Growth Mindset”

Grant Stain, CEO, Blam Digital.

Grant is a keen proponent of the growth mindset; he practises Hal Elrod’s Miracle Morning and recommends it to Partners. David Rahman, Mind Coach and author of ‘Let it Go’, is also a regular speaker at Blam events, helping partners to nurture a growth mindset. 

Senior Blam partners have personally applied the growth mindset to scale their own agencies. Some of our top partners have built agencies from scratch into six- and seven-figure businesses. 

Read more about the Blam Digital Team

Success in digital business depends on adaptability. Partners who practise a growth mindset stay motivated when campaigns slow or leads drop.

“64% of senior leaders say a growth-mindset orientation boosts productivity and performance.”

Source: TalentLMS+1

They test, adjust, and improve rather than compare themselves to others or give up.

Blam Partners who adopt this mindset build confidence, resilience, and the creative problem-solving skills needed to succeed in a competitive, fast-changing digital market. 

For every Blam Partner, success depends on more than just tools or technology. It requires positive self-belief; the confidence that with the right effort and support, you can grow your agency.

Without a growth mindset, it would be easy to fall into the trap of comparing yourself to others, doubting your abilities, or feeling stuck in a rut if things don’t go to plan. 

Research by McKinsey & Company shows that organisations whose

 “..leaders demonstrate at least three of five core growth mindsets are 2.4 times more likely to achieve profitable growth than their peers.”

Source: McKinsey & Company, Choosing to Grow: The Leader’s Blueprint (2023)

Taking ownership of your Business & Life Goals

A growth mindset helps you recognise that your outcomes are shaped by your choices. Blam Digital supports partners with the training, mentoring, and accountability needed to set their own goals and take control of their own development and digital growth. 



Success requires self-belief; you need to believe that you can become a thriving agency owner.  That doesn’t mean ignoring setbacks. It means learning from mistakes, adapting quickly, and moving forward with resilience.

For Blam Partners, a growth mindset helps you stay motivated. A growth mindset builds resilience, problem-solving ability, and confidence; the essential traits for a successful business owner.

“On average, it takes more than 2 months before a new behavior becomes automatic, 66 days to be exact. And how long it takes a new habit to form can vary widely depending on the behavior, the person, and the circumstances. ”

Source: James Clear Blog, Author of Atomic Habits, 2025

Research suggests that it takes about 60 to 100 days to form a habit, creating new neural pathways in the brain. At Blam Digital, we encourage partners to build successful habits through structured routines, daily actions, and ongoing learning that leads to lasting change. 

Yes, absolutely, through consistent feedback, reflection, and structured learning. At Blam Digital, we help partners develop this mindset through mentoring, accountability calls, and training sessions that focus on progress, not perfection. Partners learn to view every challenge as an opportunity to develop their business and themselves.

Perfection slows progress. In digital marketing, speed and testing drive success. At Blam, Partners learn that “good is good enough.” With Blam Digital, partners learn to launch, test, and improve rather than hold back waiting for the “perfect” solution. Marketing is all about testing whether something works, and if it does, use it again; if it doesn’t, move on. 

Simple Daily Actions That Reinforce Growth Thinking

Developing a growth mindset means taking small, consistent steps that ultimately lead to long-term success. From years of being in business ourselves, we know what works in terms of sales and marketing. We train Partners in our proven systems and methods. If you apply what we teach you, eventually the orders start to snowball and you can build a financially successful agency over time. 

For Blam Partners, growth mindset behaviour looks like taking action without waiting for perfect conditions. It’s booking the next client call, testing new sales scripts, or asking for feedback after a pitch. It’s curiosity, persistence, and the courage to keep improving one step at a time.

Blam Digital provides a multitude of tools and support for every Partner, including: 

• Access to tools and training in the Blam Vault
  
• Support from mentors who model growth thinking, including CEO Grant Stain and Sales Director Alex Melrose.
  
• A community of Partners that encourages resilience and accountability
• Goals poster and regular goal setting each day, week, month and year.
• Effective morning routines like the Miracle Morning or the 5 am Club.
• Entrepreneurial Foundations Training, our flagship training program. 
• Blamability with its many resources. 
• Guest speakers such as the Mind Coach, author and International Speaker David Rahman. 

Many other methods and tools we use to nurture a growth mindset.



Success in the Blam ecosystem depends on learning fast and acting decisively. With a growth mindset, partners embrace feedback, make small daily improvements, and bounce back quickly from setbacks. 



According to TalentLMS+1,

 “Growth Mindset in the Workplace 2024” research, 80 % of executives agree that employees’ growth mindset directly contributes to revenue growth.”.

Source: TalentLMS+1, 2024

This attitude fuels long-term success and steady income growth, the true mark of an entrepreneurial mindset.

Digital business moves fast, and success belongs to those who adapt. That’s why a growth mindset is central to Blam’s Partner model. It keeps you open to learning, focused on solutions, and confident enough to keep moving even when things get tough. With this mindset, partners turn challenges into growth opportunities every single week.



A report published by CIO.com highlights that employees in growth-mindset companies are,

“‘47% more likely to trust their colleagues, 65% more likely to believe their organisation supports risk-taking, and 49% more likely to say it encourages innovation.”

Source: CIO.com, Why Having a Growth Mindset Is Critical for Company Success (2024)

At Blam Digital, we go beyond building technology and websites…

We build people, too. 

When Partners believe in their ability to grow, take ownership of their goals, and act with speed over perfection, success becomes not just possible but sustainable.

Join Blam Digital and put Growth Mindset into action. Explore our Partner programme today.

ABOUT THE AUTHOR

Jamieson Lee Hill is the Content Manager for Blam Digital, having joined the franchise in January 2020. He is trained in all areas of Digital Marketing and has two Master’s level Diplomas in Business Management (DMS) and English Language Teaching (DELTA). He specialises in content/copywriting and content strategy. 

Hill also has 26 years of experience as a teacher, lecturer, teacher trainer, curriculum designer and educational manager. In his free time, he explores the wonders of Istanbul and Turkiye, where he lives part of the year by the sea with his wife and 2 cats.