Meet Leo Celestre; From virtual assistant to Blam Digital’s App Lead & Production
Fast Facts: Leo
Name: Leo Celestre
Role: Production Coordinator & App Lead
Joined Blam: 2021
From: The Philippines
Background: BS Computer Education, former Virtual Assistant
Favourite Drink: Mountain Dew before but now water.
Content Writing Manager Jai caught up with Leo Celestre, one of Blam Digital’s most dependable production coordinators.
Based in the Philippines, Leo bridges the global time gap between continents, ensuring websites, blogs and apps keep moving through the night. Leo’s role has been varied since he started in 2021.
- What’s your job role at Blam Digital?
- How did you first discover Blam Digital, and what made you want to join the team?
- Can you walk us through a typical day in your life at Blam Digital?
- Tell me about your weekly habits as a Blam Digital team member.
- What are your hobbies and interests outside of Blam?
- What are three things you love most about your Blam Digital Role?
- How would you describe yourself in 3 adjectives?
- What advice would you give to someone thinking of becoming a Blam Digital Partner?
From Virtual Assistant to App Lead
“I manage app creations for partners and clients.”
Whilst Leo is mostly focused on app development nowadays, his role at Blam has changed over the years.
When Leo joined Blam in 2021, he wasn’t looking for a long-term career. He wanted a freelance opportunity that matched his skills. At first, Leo’s role at Blam Digital was managing social media accounts and scheduling posts for Grant Stain, Blam CEO.
Over time, his natural curiosity pulled him deeper into the technical side of Blam’s operations.
“I started as a social media person, creating captions, scheduling posts, and editing videos.”
That role quickly evolved into more complex tasks. As the business grew, Leo took on new challenges without hesitation, updating websites, learning SEO and eventually managing Blam’s app production. He described it as a steep learning curve, but also a turning point in his career.
“Grant later told me I was going to be a regular with the Blam Digital team. That was last year, and it felt really good to become part of something solid.”
Leo’s progression from freelancer to full-time team member didn’t come through luck. It came from the consistency Blam values most: showing up every day with a willingness to learn and a dedication to hard work.
Working While the World Sleeps
Leo’s workday begins when the UK wakes up. Operating on a time zone seven hours ahead, he starts around 4 p.m. local time and often continues late into the night. It's the ideal routine for Leo:
“I love it because it’s peaceful when you work at night. During the day, it’s too hot and humid to concentrate.”
Most evenings, Leo kicks off with sorting support tickets and allocating them to the right departments, managing app and blog updates. Leo really enjoys his routine:
“I check my tickets, then work from the oldest to the latest. It keeps everything organised.”
By morning UK time, the results of Leo’s quiet nighttime work are already live.
Learning Through Action
One key skill that Leo has learned is coding with AI. Leo never set out to become a coder, yet his curiosity led him to learn the basics through AI platforms. When he had a problem that couldn’t be fixed in the website or app editor, he simply decided to teach himself.
“Recently, I’ve been doing coding through ChatGPT. Sometimes you need to check the code if the normal tools don’t fix the issue.”
That willingness to learn and pro-active attitude is at the heart of Blam’s core ethos: progress through experimentation. The company encourages staff and partners alike to learn by doing, to embrace technology, methods and systems without worrying about getting it wrong.
Leo’s approach embodies that mindset; he discovers solutions that make clients happy.
Family, Focus and Fulfilment
Before joining Blam, Leo had been freelancing for years and struggling to find stability. Today, his work provides more than just an income; it gives him a sense of purpose and pride.
“Joining Blam was life-changing. Before, I was struggling financially. I wasn’t ready to get married or have kids because I was broke. But now, I’ve built a house for my family and supported my wife through her pregnancy.”
His young son, Trent, is the main motivation behind his focused work. Working nights means he has time with his family during the day.
When he isn’t sorting Partner tickets, Leo plays basketball twice a week or unwinds with anime and online video games. Recently, he has also started to be healthier.
“I used to drink five bottles of Mountain Dew a day,” he laughs. “Now I’m trying to switch to water.”
Continuous improvement is Leo’s goal in all areas of life.
What Makes Blam Different
Leo told me how he really enjoys working with his Blam colleagues and how it's a supportive company.
“I love the team. The Friday meetings are always fun. Everyone’s supportive, and even when I make mistakes, Grant and Alex are kind and patient.”
That kindness and openness are what first attracted Leo to working at Blam. The collaborative culture encourages everyone to speak up, experiment and grow together. Leo credits much of his development to that ethos and atmosphere, essentially a blame free organisational culture:
“Most of what I know now, websites, SEO, apps, I learned at Blam. I feel like I’m doing professional work, and I’m still learning more every day.”
For someone who once doubted whether he’d find a lasting career, the transformation Leo has achieved at Blam is really inspiring.
A Typical Day at Blam
Ask Leo what his typical day looks like, and he describes it with precision. He starts by checking overnight tickets, assigning tasks and tackling technical fixes. The rhythm of his work is steady and deliberate.
By midnight Filipino time, the UK team joins the daily catch-up, sharing updates and wins:
“It’s a small moment of connection before I log off,” Leo says. “Even though we’re far apart, it feels close.”
That combination of structure and collaboration really sums up the nature of the Blam production team. While tools and systems make the workflow efficient, it’s the human consistency that keeps it running smoothly.
What He Loves Most at Blam Digital
Leo lists three things that make working at Blam rewarding:
- The people
- The learning
- The flexibility
“The team is great, the learning never stops, and the working hours really suit me,” he says. “I can focus at night and spend time with my family in the day.”
Three Adjectives To Describe Himself
He describes himself as positive, helpful and a team player, qualities that anyone who’s worked with Leo would confirm.
Advice for Future Blam Partners
For those considering joining the Blam Partner Network, Leo’s message is clear. “Join, one hundred percent,” he says.
“The team behind the scenes genuinely cares. We do our best every day to keep partners and clients happy.”
Behind every polished website and functioning app is a small army of committed people, each contributing to something bigger. Leo is a core part of the Blam Digital Production team.
Leo’s consistency in work shows that when you combine skill, discipline and curiosity, opportunities multiply and career advancement is possible. This exemplifies the Growth Mindset at Blam Digital.
Final Words
Leo’s story and dedication mirror the spirit of Blam Digital itself, a company built on people who care about doing things right to keep our Partners and clients happy.
For Leo, success is about consistency, gratitude and the quiet satisfaction of knowing the system keeps running while he is working through the Filipino night.
Thanks, Leo, for a great interview.
Editor: Jai Hill, Content Writing Manager, Blam Digital
ABOUT THE AUTHOR
Jamieson Lee Hill is the Content Manager for Blam Digital, having joined the franchise in January 2020. He is trained in all areas of Digital Marketing and has two Master’s level Diplomas in Business Management (DMS) and English Language Teaching (DELTA). He specialises in content/copywriting and content strategy.
Hill also has 26 years of experience as a teacher, lecturer, teacher trainer, curriculum designer and educational manager. In his free time, he explores the wonders of Istanbul and Turkiye, where he lives part of the year by the sea with his wife and 2 cats.
