How to keep growing your business, whatever the month

At Blam Digital, we often hear new Blam Partners or prospective franchise buyers ask the same question:


“Isn’t it hard to sell websites or marketing solutions when it’s quiet in August or January?”

The short answer? No.

Because when you understand who you’re selling to, what pain points they have, and how your own mindset shapes the outcome, seasonal selling becomes irrelevant. The reality is that you can sell your products or services at any time of year. Let’s explore why you shouldn’t get drawn into the myths of seasonality and the Blam Digital approach as explained by Alex Melrose, Blam Digital’s Sales Director. 

Most people are taught that seasonality controls business performance, but that belief is often just a habit of thinking. As Alex explains:

“Seasonality is more of a mindset than an actual thing. Rather than thinking about the seasons, if you find the right pain, then someone will speak to you about it.”

There will always be businesses with problems that need solving, regardless of whether it’s December, Easter, or the peak of summer. Some owners choose to switch off over Christmas or during the school holidays, which, of course, is their choice. But the smart business owners are the ones with a growth mindset. These entrepreneurs use these quieter periods to reflect, optimise, and plan transformation for the year ahead. Also, they never accept that any season exists when they cannot sell. 

The key to success isn’t timing; it’s targeting. Alex said,

“If you’re selling a solution or finding a solution first, then you should be able to book audits regardless… you’re not selling them a website or app or SEO. You’re trying to do this exercise disarmingly honestly to see what issues they actually have.”

Blam Partners who succeed are those who understand the people behind the businesses they approach. When your prospect feels understood, not sold to, they’re far more likely to engage.

This is where solution selling becomes central to the Blam model. You’re not pushing a digital product; you’re diagnosing a problem and prescribing the right solution. As Alex said,

“You might speak to ten people and eight are fine, but you’ll always find those with a pain, and they’re your ideal prospects.”

One of the biggest variables in your success is your own mindset. If you believe “no one buys in August” or “January is dead,” you’ll unconsciously act in ways that make those statements come true. Alex pointed out that, 

“.. effectively if you say it is and you believe it is, then it will happen.”

At Blam, we call this fixed mindset thinking: a belief that external conditions control your outcome. The Growth Mindset approach, on the other hand, reframes each challenge as an opportunity to learn and grow. Alex emphasised this key point: 

“Don’t feed urban myths like ‘nobody buys in August’ or ‘January slump’. The Blam model doesn’t subscribe to myths like that because you can sell anytime.”

It’s 100% true that some sectors experience peaks and troughs, such as hospitality, retail, and tourism. But that doesn’t mean your business must follow the same rhythm. Selling patterns are different across sectors depending on how you decide to niche down. Hospitality and tourism may be booming in the holiday seasons, whereas in January it is quiet. For other sectors like autotrade, gym, accountancy and sporting retail, January may be peak time as people get their cars fixed in winter, join the gym after Christmas weight gain, get their accounts filed and buy new sports gear (for that new gym membership). 



Understanding that pain points shift across the year for differing sectors, rather than disappear, is crucial. A business might struggle with lead generation in January, staff turnover in April, or cash flow in September. 

The beauty of the  Blam model is that it allows you to pivot your pitch to address whatever problem matters most at that moment for the sector in question. 

Alex pointed out that too many companies focus purely on acquisition, spending huge amounts of money getting new customers through the door but failing to nurture or retain them.

“A business that could spend a whole lot of money and effort on getting customers through the door in the first place might not then have a good way of keeping those customers or communicating with them.”

To counter this, Blam’s digital ecosystem is designed to help Partners deliver ongoing value, not one-off sales. Whether it’s through website subscriptions, social media packages, or SEO retainer models, Partners build long-term relationships that smooth out the natural highs and lows of the year. Alex illustrated this when he said, 

“When you know the periods are good, make hay, because you’re giving value every month. Then, when you have a down period, you can take time off because your customers keep paying you.”

At Blam, we teach Partners that success is a daily discipline, not a seasonal stroke of luck. When you focus on solving real problems for real people, your diary stays full, your clients stay loyal, and your confidence grows every single month.

In the Blam ecosystem, seasonality is just another word for opportunity.

ABOUT THE AUTHOR

Jamieson Lee Hill is the Content Manager for Blam Digital, having joined the franchise in January 2020. He is trained in all areas of Digital Marketing and has two Master’s level Diplomas in Business Management (DMS) and English Language Teaching (DELTA). He specialises in content/copywriting and content strategy. 

Hill also has 26 years of experience as a teacher, lecturer, teacher trainer, curriculum designer and educational manager. In his free time, he explores the wonders of Istanbul and Turkiye, where he lives part of the year by the sea with his wife and 2 cats.