The Blam Digital Partner Blog Series

Before becoming more involved in Up2Speed and the Blam Digital Partnership, Emma worked for Symphony Group, dealing with customer care issues for kitchens and bathrooms supplied to new-build homes.

That environment taught her how to manage communication, complaints, expectations, and pressure; all skills that later transferred naturally into agency work and client management.

As Emma explained:

“I worked in the customer care sector, which meant I basically dealt with all the issues after they'd been fitted. When I did leave, it was kind of like the right time.”

What started as helping with invoices and admin gradually evolved into a much larger operational role inside Up2Speed. Over time, Emma became involved in social media, SEO reports, website edits, chatbot support, and day-to-day client decisions.

For Emma, the biggest issue was not necessarily technical. It was flexibility, freedom, and control over time. Like many people after COVID, remote and flexible working completely changed her view of traditional office life. She explained:

“All I knew was that I wanted to have more freedom with my time for our family.”

That flexibility now forms a major part of her working life inside Up2Speed.

Emma described how she can structure her working day around life far more effectively than in her previous role, including working remotely when needed.

That freedom is one of the strongest attractions of the Blam Digital Partnership model. The work is still demanding, but the structure becomes more adaptable and manageable.

Emma’s role inside the business has expanded significantly over the last few years.

What began mainly as admin support has developed into a central operational role covering social media, SEO reporting, client communication, website management, and delivery. She explained:

“Now I'm more involved with the company and with clients and projects and make most of the day-to-day decisions.”

Emma now handles social media for both Up2Speed and clients, reviews SEO reports before they are sent, manages website edits, and supports chatbot setup processes.

Importantly, she also prefers to stay hands-on with many client edits rather than automatically outsource everything.

“Sometimes trying to relay what the client wants to them is easier just to do it yourself.”

That reflects one of the strengths of the Blam Digital Partnership structure. Partners maintain direct client relationships and quality control while still having wider fulfilment and technical support behind them.

One of the biggest workflow improvements for Emma has been Marblism for social media management. Before using it, social media work involved manually creating artwork, gathering information, writing captions, and scheduling through multiple platforms.

Now, much of the workflow is streamlined through AI-supported systems.

As Emma explained:

“It’s so easy to use, and you can just prompt it to do what you want.”

She also highlighted how much time the system saves compared to older workflows.

“Before I did all the posting, created all the artwork on Canva, got all the information off their website, created the caption and then scheduled it. This is so much easier.”

Emma also discussed the importance of AI-powered websites, premium content, and chatbot systems within the Up2Speed offer. Those products allow the business to offer broader, higher-value services without needing to build every technical component from scratch internally.

Emma explained that one of the biggest successes has been building long-term client relationships based on trust and consistency. She referenced clients such as Tridoor, who now use multiple services through Up2Speed, including websites, SEO, social media, and chatbot systems.

“They have quite a few products, and they trust us to know what we're on about.”

Rather than focusing on one isolated campaign, Emma emphasised the value of long-term client retention and continuous service delivery. That ongoing trust is one of the clearest signs of a successful agency relationship.

Emma also explained how working across different industries pushes the team to continuously learn and improve.

“Sometimes I’m teaching them stuff about their industry and I’m obviously having to learn about it in the process.”

Emma understands why some businesses are sceptical about AI-powered marketing or white-label structures. From the outside, some agencies may appear very small.

However, she explained that behind the scenes, those agencies are often supported by a much larger technical and operational structure.

“You know, obviously, if you go on our website, there are just the two of us, but we are backed by having a bigger base, basically.”

That is one of the major advantages of the Blam Digital Partnership model. Partners maintain personal client relationships while benefiting from wider fulfilment systems, AI tools, technical support, and infrastructure behind the scenes. A whole Blam Digital technical team supports every Partner. 

Emma’s advice to anyone thinking of starting an AI-powered Agency for websites and marketing is simply:

“Take that leap of faith and just see how you get on.”

Emma described herself as “very much a planner". She likes structure, targets, lists, and long-term goals. Looking ahead, Up2Speed plans to increase its own marketing activity through advertising, outreach, lead generation systems, and platforms such as Bark.

“The plan is to increase turnover and get it to half a million.”

AI is also expected to become an even larger part of the business moving forward.

Emma believes AI tools may become one of the strongest selling points within modern digital marketing. The wider expansion of Clickworthy, their acquisition company, is also expected to contribute to future growth.

Outside of business, Emma also spoke about her interest in language learning and AI-supported learning systems.

“I want to be fluent in multiple languages.”

That mindset reflects the wider culture inside the business: continual learning, adaptation, and long-term improvement.

Emma admitted that originally, she still viewed Matt as “the Blam Partner” because he started the relationship with Blam Digital first. However, over time, her own role naturally evolved into a major operational and strategic position within the company.

As she explained:

“I always say it’s Matt who’s the Blam Partner because he started it.”

But the reality today is very different. Emma now plays a major role in client delivery, reporting, systems, content, websites, communication, operations, and overall business management.

She also explained how important the Blam Digital support structure behind the Partnership became as she learned the industry.

“Being part of the Blam Digital Partnership helped me with the support I needed.”

Emma explained that many new clients arrive with negative experiences from previous marketing agencies.

“There are a lot of companies out there that are just there to take the money without doing the work.”

That naturally creates scepticism and low trust across the industry. This is why Up2Speed focuses heavily on transparency, communication, consistency, and proactive service. Emma referenced one of Matt’s mantras for the business:

“It’s better to be proactive instead of reactive.”

That mentality shapes the way the company works with clients. Rather than simply selling services, the focus is on building long-term relationships based on reliability, honesty, and actual delivery. Trust has to be earned continuously.