Fast Facts: Nik

Name: Nik Andrews
Role: Partnership Consultant
Joined Blam: Rejoined February 2026
From: Oxfordshire, United Kingdom
Background: Former Deutsche Bank trader, sales leader, serial entrepreneur
Hobbies: Tennis, golf, pool, competitive gaming

Content Writing Manager Jai Hill spoke with Nik Andrews, one of Blam Digital’s most commercially experienced team members and a central figure in the early story behind the Blam name.

Nik operates at a critical moment in the Blam journey. He speaks to business owners when decisions feel heavy, financial risk feels real, and confidence is often fragile. His role as a Partnership Consultant is not about persuasion for its own sake. It is about clarity, realism, and helping people decide whether they are genuinely ready to move forward.



These are the questions Nik was asked:

• What’s your job role at Blam Digital?
• How did you first discover Blam Digital, and what made you want to join the team?
• Can you walk us through a typical day in your life at Blam Digital?
• Tell me about your weekly habits as a Blam Digital team member.
• What are your hobbies and interests outside of Blam?
• What are three things you love most about your Blam Digital Role?
• How would you describe yourself in 3 adjectives?
• What advice would you give to someone thinking of becoming a Blam Digital Partner?
  

How Did You First Discover Blam Digital?

Nik’s relationship with Blam goes back well before the brand existed in its current form. In 2010, he walked into Grant Stain’s office with a specific idea.

“I walked into Grant’s office in 2010 and said to him, I want to build an app company. I’d seen him a few times, liked the way he thought, and thought he was the sort of guy who could help make it happen.”

That conversation led to App House UK and later the Big Local App. At the time, Nik was already running a local magazine, so the concept of turning local content into an app felt natural.

“I was already running a local magazine, the kind that gets put through your door, so it just made sense to turn that into an app. It was basically a local magazine as an app.”

As the business evolved, so did its identity.

“Big Local App Marketing is where Blam comes from. That’s literally what it meant at the time. As the business shifted back into digital marketing more broadly, the name stayed.”

The name was not designed as a gimmick. It reflected a real product phase and a real direction the company was taking.

Nik’s professional background is not a typical agency career path. Before working in digital partnerships, he spent ten years in London finance, including time as a trader at Deutsche Bank.

“I worked as a trader in London for ten years, right in Liverpool Street. I didn’t come through the normal academic route, but I found my way there and learned very quickly what pressure and responsibility actually feel like.”

Alongside finance, Nik has worked in sales since he was a teenager, often in high-pressure environments where results mattered, and excuses did not. That experience shapes how he approaches conversations today.

Many people he speaks to are afraid of making the wrong move.

“They’re petrified they’re spending their redundancy money or their retirement money. They’re scared that at some point it’s going to go to zero, and if that happens, they don’t know what comes next.”

Nik does not avoid that fear. He addresses it directly and asks people to think about the cost of standing still as well as the cost of action.

Nik’s working day reflects Blam Digital’s international footprint. His calendar is open and flexible, shaped by global time zones rather than fixed office hours.

“My day can be seven in the morning talking to New Zealand, or ten at night talking to America or Canada. I don’t really mind because that’s just how the business works now.”

Despite that flexibility, he is disciplined about quality.

“You can’t really do more than four quality calls in a day. Otherwise you start forgetting what you’ve said to people, and that’s not fair on them because every conversation deserves proper attention.”

Each call requires focus, empathy, and judgement, because no two partners share the same background, motivations, or fears.

Nik’s partnership approach is grounded in transparency. He sets expectations early and asks for permission to be direct.

“I say to people, I want to ask you some really painful questions today. If you’re okay with that, then you can ask me the painful ones back. As long as we’re both honest, we’ll get somewhere.”

He is clear that sales has changed.

“Sales in the nineties is completely different from sales now. You have to adapt, otherwise you’re finished. You can’t be archaic and expect people to trust you.”

Rather than pressure tactics, Nik focuses on realism, trust, and helping people understand the long-term implications of their decisions.

Outside work, Nik is highly competitive and physically active. Tennis plays a central role in his routine and mental health.

“The only time I don’t think about anything is when I’m playing tennis. That’s when everything else switches off.”

He also plays golf, competes in league pool, and enjoys gaming, particularly football and racing games. Competition gives him structure, focus, and a way to reset without switching off completely.

Nik highlighted three aspects of his role that matter most to him. He values working with a strong team, continuing to learn in a rapidly changing digital environment, and the financial rewards that come from building something that works.

What stands out most, however, is transformation.

“I sold this person back in February and they were a scared rabbit in the headlights. Now they’re confident, earning money, and moving forward. Without that first conversation, they probably would have faltered and gone nowhere.”

For Nik, those outcomes validate the difficult conversations at the start.

Nik’s advice is deliberately clear and delivered in two parts.

“Don’t do it if you think you can pay some money, do less work, and earn more. That’s just not how it works.”

For those willing to commit, the message shifts.

“Come on board and we can show you how to do it. We’ll coach you, support you, and help you build something properly, but you’ve got to be prepared to work.”

He also stresses the importance of culture and standards, explaining that Blam values effort, integrity, and collaboration, and has little tolerance for people who undermine the system or the team.

Nik Andrews brings long-term perspective, commercial realism, and frank honesty to Blam Digital. His history with the business gives him deep contextual understanding, while his role as a Partnership Consultant helps future partners make informed decisions that genuinely shape their direction.

Thank you, Nik, for a candid and insightful interview.

Editor: Jai Hill, Content Writing Manager, Blam Digital

ABOUT THE AUTHOR

Jamieson Lee Hill is the Content Manager for Blam Digital, having joined the franchise in January 2020. He is trained in all areas of Digital Marketing and has two Master’s level Diplomas in Business Management (DMS) and English Language Teaching (DELTA). He specialises in content/copywriting and content strategy. 

Hill also has 26 years of experience as a teacher, lecturer, teacher trainer, curriculum designer and educational manager. In his free time, he explores the wonders of Istanbul and Turkiye, where he lives part of the year by the sea with his wife and 2 cats.